What This Partnership Is
iAMMA partners with gyms to deliver professionally designed self-defence and personal safety training on-site. Programs range from short seminars to multi-week courses, delivered entirely by our team. Gyms provide the space; we handle programming, instruction, and participant experience.
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No additional staff required
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Flexible formats and scheduling
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Suitable for beginners and experienced members
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Women-only and open-access options available
10-Week Women's Self Defence Program
10-Week Self Defence Program
Short and Multi-Day Seminars
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Adds high-value programming without increasing staffing
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Attracts new members and re-engages existing ones
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Creates multiple revenue opportunities across the year
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Positions your gym as a leader in safety, education, and community service
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Flexible delivery — host one event or an ongoing calendar
Why Gyms Partner With iAMMA
Who Delivers the Training?
All programs are delivered by Dr. Louis Burt, founder of iAMMA.
Dr. Burt holds a PhD in Education, with research focused on applied martial arts and real-world training methodologies. He is a 1st Dan Black Belt in Army Combatives (KEF-IC) and holds black belts across five martial arts disciplines, backed by over two decades of martial arts experience. He is also certified as a Protective Services Operative through Trojan Defence, trained by special forces instructors in Advanced Close Personal Protection and Risk Management in Hostile Environments, providing practical insight into personal protection, lawful use of force, and operational decision-making.
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You choose the program format and dates
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iAMMA supports marketing and enrolments
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Training is delivered on-site
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You benefit from increased engagement and revenue
How It Works...
Pricing Snapshot
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10-week courses from $19.99 per week, per participant
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Seminar pricing varies by format and duration
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Minimum numbers apply
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Hosting and revenue-share options available
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(Full pricing provided on enquiry.)
Interested in hosting a course or seminar at your gym?
Partner with iAMMA to deliver structured self-defence courses and seminars at your facility — increasing member engagement, retention, and community impact with minimal workload for your team.
